Financial Services Marketing
Financial Services Marketing: an international guide to principles and practice contains the ideal balance of marketing theory and practice to appeal to advanced undergraduates and those on professional courses such as the Chartered Institute of Banking. Taking an international and strategic view of an increasingly important and competitive sector, Financial Services Marketing adopts a fresh approach in terms of structure, and is organised around the core marketing activities of marketing for acquisition and marketing for retention. Financial Services Marketing features: * Strong international focus: case studies and vignettes representing Asia-Pacific, Europe and the US. * Comprehensive coverage, focusing on both B2B and B2C marketing. * Expert insights into the latest innovations in the sector, from technological developments, CRM and customer loyalty to issues of social responsibility. Financial Services Marketing will help both the student and the practitioner to develop a firm grounding in the fundamentals of: financial services strategy, customer acquisition, and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available.
$67.14
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Financial Services Marketing: An International Guide To Principles And Practice
This new edition balances the theoretical and the practical for advanced undergraduates, those specialising in financial services at postgraduate level, individuals undertaking professional courses such as those offered by the IFS School of Finance, and employees working within the financial services sector. Ennew & Waite draw from global business cases in both B2B and B2C marketing, taking a unique approach in terms of structure by splitting discussion between marketing for acquisition and marketing for retention. This fully updated and revised second edition features: A revised approach to the industry in the light of the global financial crisis, including ethical considerations, consumer confidence issues, and new approaches to regulation New sections on e-commerce and its impact on customer relationships New case studies and vignettes A new companion website to support teaching, including PowerPoint slides, test bank questions, additional cases and cameo video mini-lectures. Financial Services Marketing 2e will help the student and the practitioner to develop a firm grounding in the fundamentals of financial services strategy, customer acquisition and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available.
$33.99
Seller’s: Amazon
Financial Services Marketing: An International Guide To Pri… – Ebook
Financial Services Marketing: An International Guide to Principles and Practice eBook by Christine Ennew, Nigel Waite, Roisin Waite. Published by Routledge on 11/7/2017. Available download format: epub. Language: English. Genre: Business & Finance
$79.95
Seller’s: Kobo
Marketing Financial Services – Ebook
Marketing Financial Services eBook by Christine Ennew, Mike Wright, Trevor Watkins. Published by Routledge on 2/17/2010. Available download format: epub. Language: English. Genre: Business & Finance
$74.95
Seller’s: Kobo
Marketing And Mobile Financial Services: A Global Perspecti… – Ebook
Marketing and Mobile Financial Services: A Global Perspective on Digital Banking Consumer Behaviour eBook by Aijaz A. Shaikh, Heikki Karjaluoto. Published by Routledge on 12/21/2018. Available download format: epub. Language: English. Genre: Business & Finance
$54.95
Seller’s: Kobo